Operator playbooks
Shopify retention playbooks
Operator playbooks for the retention problems we see repeatedly at $5M+ DTC brands — with realistic cost, timeline, and what good looks like.
Active subscription % stuck under 15% — what to fix
Active subscription % flat under 15%? The five structural causes and the playbook to lift it past 20% in two quarters. Operator-vetted.
Loyalty redemption flatlined — how to relaunch the program
Loyalty redemption stuck below 15% and members ignoring the program? Why year-two loyalty stalls and the relaunch playbook that works.
Email/SMS attributed revenue below 22% — how to fix it
Klaviyo + Postscript attribution stuck below 22% of revenue? The structural diagnosis and the playbook to lift to 28–35% in two quarters.
Repeat-purchase rate below vertical median — what to fix
Repeat-rate trailing your vertical by 5+ points? The diagnostic order and the structural levers to close the gap in two quarters.
Subscription failed payments above 8% — how to cut involuntary churn
Failed-payment churn above 8% in your Shopify subscription program? The dunning + retry + card-update playbook that recovers 50–70% of failures.
Win-back program broken — recovering dormant subscribers
Email file decaying or win-back returning under 4%? The structural rebuild that recovers 8–14% of dormant customers in 90 days. Operator-vetted.